My Story

Until I met my husband Tim, the biggest and most prevailing love of my life had to do with something else entirely. Like most young girls, I was captivated by the fairytale fantasy of the perfect wedding day and fore mostly, the dream dress. It became the subject of every playtime game, every fancy dress scenario and the romantic climax to every film I insisted on re-watching. I had fallen down the rabbit hole headfirst and in truth, I’m not sure I have ever resurfaced.

Throughout the years, both personally and professionally, I have continued to cultivate this love affair. Modelling dresses for a friend’s wedding company further established my passion for bridal wear and its expansive range of styles, fits and fabrics. In August 2007 I tied the knot myself in a ceremony befitting of all my childhood aspirations, in the dress of my dreams. It was in the run up to my own wedding day that I began toying with ideas of alternative ways to buy and sell dresses, frustrated as I was with the hefty price tags and pushy sales techniques so prevalent in bridal boutique culture.

Two children and two big home moves later, while sat in gridlock traffic en route to a family holiday in Devon, Tim asked me when I intended to make my dream a reality. After a wonderful fortnight on the coast, I set the wheels in motion and began sourcing affordable dresses that I would showcase in the renovated spare room of our new house.

Upon entering this space now and admiring the rows of dresses ready to be worn and loved, photographed and remembered, that little girl inside of me, still somewhere in a wedding Wonderland, cannot help but to beam from ear to ear.

Your Story

I imagine the list of demands upon you now in the process of organising your special day seems insurmountable. Venues, seating plans, cakes, entertainment; the list goes on and on.The average wedding in the UK currently costs upwards of £20,000 and trying to manage all of these factors while maintaining a disciplined budget can culminate in a stressful time for you and your partner. The dress itself is more than likely taking priority in your planning process, pivotal as it is in the entire experience.

You have probably been to every boutique in your area, thumbed every Bridal magazine and gathered a considerable collection of soft focus dream dresses on your Pinterest board. Coveting other people’s dresses is par for the course but have you considered buying a pre-owned dress and making it your own? With the vintage clothing market booming, buying a brand new wedding dress is no longer the only way to go. Wedding dresses are typically worn for a maximum of 12 hours and after being dry cleaned, you would be hard pressed to tell that these dresses had ever been outside of the showroom.  At Infinity dresses, we provide a wide range of pre-owned wedding gowns as well as new and sample dresses, so whichever way you’re inclined to shop we could very well have a style to suit you. That ever tiresome budget could be eased considerably should you find a dress that could save you hundreds of pounds off the original retail price.

Furthermore, Infinity Dresses provides an outlet for those of you looking to re-home your own wedding dresses, giving them a chance to walk the aisle again in another couple’s love story. Rather than allowing your dress to gather dust in the loft or saving it for a daughter who will more than likely find it too old-fashioned in 25 years, why not allow it to be loved and worn again while ensuring a fair return on it in the process? The online marketplace can be a lengthy and challenging outlet, and your dress can be listed on a range of sites for months on end before finally selling for a paltry and insulting price. We offer you the chance to have your dress viewed and tried on by perspective brides in a welcoming, homely environment, allowing the dress to be appreciated in all its glory.

Whether you’re on the hunt for your perfect dress or looking for a safe place in which to pass it on, Infinity Dresses offers the perfect marketplace to ease the ever-present pressure of modern day finances.

  Sam was absolutely lovely. Honest and listened, and no hard sale or pressure! Lovely setting and amazing prices! Found my dress and am very happy!

thumb Kirstine Mayo

Connect With Us

17 Deopham Green,






Call on 01452 912655

Facebook Posts

As Christmas approaches the wedding fairs slow down. You can find us at Stonehouse Court Hotel on Sunday 26th November,11am-3pm and at The Little Wedding House on Wednesday 29th November from 6pm. We will also be at the Hamper Scamper wrapping station on Saturday 25th November from 11am in Regents Shopping Arcade in Cheltenham, if you're doing a spot of shopping why not pop by say hello and have your gifts wrapped! ... See MoreSee Less

View on Facebook

To those of you who have asked, we are not running any promotions for 'Black Friday' as our great prices are available all year round! Get in touch to make an appointment and don't forget you can view all of our dresses online at 👰 ... See MoreSee Less

View on Facebook

We are all set up at DoubleTree by Hilton Cheltenham for their wedding fayre until 3pm. Come along and see us and some other great suppliers. 👰 ... See MoreSee Less

View on Facebook

We were so pleased to be able to provide a gorgeous dress for this photoshoot. Keep your eyes peeled on Capture Every Moment Photography's page to see more sneak peeks ... See MoreSee Less

Sneak Peek!! We had a great day on Tuesday at the Cotswold Airport with a great team working together for their wedding brochure. The amazing team.... Models Claire & Martyn Wedding Dress Infinity Dresses Bridalwear Groom Wear Beaus & Balls Formal Menswear Make-Up Leanne O'Neill Makeup Artist Hair Stylist Charlotte Parker Bridal Hair Engraved Gifts & Jewellery Eternity Engraving Wedding Cake Cut Above Cake Co. Cars HR Owen Venue Stylist Finishing Touches Events Gloucester

View on Facebook

We are looking forward to returning to DoubleTree by Hilton Cheltenham this coming Sunday. Come along and see us and some other great local suppliers in this lovely hotel. 👰 ... See MoreSee Less

We look forward to welcoming Infinity Dresses Bridalwear Make Their Day Florist & Major Entertainment LTD to our wedding open day on 12th November 11 -3. You will be welcomed with prosecco and canapés on arrival. Please call 01242 229293 to book an appointment.

View on Facebook

We are set up at both Hardwicke Village Hall and Cirencester Corn Hall for wedding fayres today. Come along and see us. ... See MoreSee Less

View on Facebook

Well done Naomi! 🏠👰 ... See MoreSee Less

After the last guest left on Wednesday night we put all the names of the guests that attended into a hat (literally - we used one of the Funpod Prop hats 😂) and drew out a Prize Draw winner - the lovely lady in question popped in to collect her prize this morning - massive congratulations go to Naomi Smith who won a "Tower Of Temptation" hamper of choccies and prosecco!

View on Facebook

We are pleased to announce that we are now official stockists of Clean Heels. We have a variety of sizes available and we are also stocking the lovely 'I Do' undershoe stickers! 👰 ... See MoreSee Less

View on Facebook

Congratulations to our lovely Infinity Bride Heather and her new husband Alan. You make a beautiful bride Heather! 👰 ... See MoreSee Less

View on Facebook

Website and marketing courtesy of AB Marketing Services